AZEI — Talent management for digital creators. Influence, built to last.

AZEI is a boutique talent management agency founded by a former Amazon and TikTok lawyer.

We bring legal expertise, commercial intelligence, and exceptional judgement to building, scaling, and protecting the careers and brands of digital creators.

Roxana Ghiassee — Founder

About AZEI

AZEI’s founder, Roxana Ghiassee, has over 16 years of international legal experience, including 9 years in leadership roles at Amazon and TikTok, where she structured the legal frameworks behind their creator programmes, and led high-value global negotiations. This experience is the foundation AZEI is built on.

We have a deep understanding of how brands and platforms think about value and risk, how creators build trusted communities and powerful brands, and how influence is built to last.

Every partnership is shaped by rigour and first-hand creator economy expertise. Every deal is structured to protect what matters. Every relationship is grounded in trust and integrity.

We manage careers, broker partnerships, and structure deals that turn influence into enduring value.

AZEI’s founder, Roxana Ghiassee, has over 16 years of international legal experience, including 9 years in leadership roles at Amazon and TikTok, where she structured the legal frameworks behind their creator programmes, and led high-value global negotiations. This experience is the foundation AZEI is built on.

We have a deep understanding of how brands and platforms think about value and risk, how creators build trusted communities and powerful brands, and how influence is built to last.

Every partnership is shaped by rigour and first-hand creator economy expertise. Every deal is structured to protect what matters. Every relationship is grounded in trust and integrity.

We manage careers, broker partnerships, and structure deals that turn influence into enduring value.

AZEI’s founder, Roxana Ghiassee, has over 16 years of international legal experience, including 9 years in leadership roles at Amazon and TikTok, where she structured the legal frameworks behind their creator programmes, and led high-value global negotiations. This experience is the foundation AZEI is built on.

We have a deep understanding of how brands and platforms think about value and risk, how creators build trusted communities and powerful brands, and how influence is built to last.

Every partnership is shaped by rigour and first-hand creator economy expertise. Every deal is structured to protect what matters. Every relationship is grounded in trust and integrity.

CONTACT

For talent representation, partnerships,
and enquiries.

Email

hello@azei.agency